Category: social media
Musical tweets: an interview with @londonsymphony
As with most emerging technologies, Twitter began life as the plaything of geeks and technophiles. But the last year has seen increasing mainstream adoption. I’m Continue reading
10 ways to use Linkedin for PR
Last week, I attended a PRCA event on Linkedin where the speaker was Cristina Hoole – European PR and Marketing Director at the business social Continue reading
Research: The importance of online brand engagement
Razorfish has released some interesting research today that warrants a closer look. It is a survey of 1,000 US consumers, but I think the findings Continue reading
Seven steps to effective social media measurement
At a Marketing Week conference I attended recently, one of the speakers asked the assembled crowd (all senior marketing people from some of the UK’s Continue reading