Category: semiconductors
Mid-term semiconductor forecast: be there to discover how close Penn got it
On January 21st this year an informed gathering of semiconductor industry players and European journalists gathered in a London hotel to hear Malcolm Penn, the man Continue reading
Europe now a booming market for semiconductors
It’s true! I’m not spinning you an electronics PR yarn! The European Semiconductor Industry Association (PDF) and Electronics Weekly have just published figures showing that European semiconductor Continue reading
Getting excited about an industry built on sand
Let’s pretend a company has developed a 15-nanometer processor technology for NAND flash memory widely used in smartphones and tablets. While industry commentators and engineers Continue reading
EML Wildfire releases major new International PR Guide for the electronics sector
PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders. Local customs, language concerns, Continue reading