Category: PR
Is PR about to die ‘again’? The robots are coming!
Gartner’s ‘Top Predictions for IT Organizations and Users for 2016 and Beyond’ has been getting a lot of headlines in the tech press this week Continue reading
Blurred lines: the marketing, PR and advertising mêlée (not the Robin Thicke song…)
I was once told that the difference between PR and marketing was thus: marketing is the art of saying good things about yourself; PR is Continue reading
Can marketing attribution models save PR measurement?
The reason the old standard models of PR measurement no longer cut it can be summarised thusly: the internet. It’s pretty obvious to anyone familiar Continue reading
Purdah Mysteries: The absurdity of UK election PR law
Parliament dissolved on 30th March 2015, and the start of the pre-election period known as ‘Purdah’ began in the UK. This was also the day Continue reading