Category: PR
Brand credibility: why it’s important and the role of PR
As a business development director for a tech PR agency, I’m often told by prospective clients that one of the main objectives they have is Continue reading
Getting ahead of the game
London 2012 was dubbed the first ‘social media’ Olympic Games, with the Twittersphere coming into its own as #TeamGB won copious medals and the hashtag Continue reading
Is Slack about to kill off the press release?
Here at Wildfire HQ we’ve been using Slack for just over a year. After being disappointed by iMessage and Yammer, Slack has finally offered a Continue reading
Want to start a career in PR? Here’s how to get your foot in the door
From carrying out a creative campaign programme, managing journalist relations to identifying new business opportunities, a good PR team is essential. Agencies are not just Continue reading