Category: PR
The dangers of newsjacking – ambulance chasing is bad form
You’d have thought with the recent bad press resonating around the media industry, publications would be particularly cautious about not upsetting the apple cart at Continue reading
Goodbye NOTW, hello PR opportunity?
As the News of the World phone hacking scandal continues to unfold, we have to look ahead to the impact this has for PRs and Continue reading
How do you find your ‘magic middle’ group of influencers?
You might be surprised to know that Azeem Azhar, managing director of online reputation management firm PeerIndex, is quite a big deal in the fixed Continue reading
We all take PR personally…
It’s a fact of life; the PR you do eventually gets under your skin. Over a long enough time span, at some point, opinions stop Continue reading