Category: PR
PR lessons from the Netflix disaster
How far can PR help when a brand’s business model is so clearly flawed? That must be the question the Netflix PR team is asking Continue reading
Working in technology PR: hunting for headlines in HTML
When explaining to people that I work in technology PR, I’ve often been greeted by blank looks. Not only do many lack familiarity with what Continue reading
Top tips for better PR brainstorms
The UK tech PR industry is a busy space and it’s a challenge for tech PR agencies to ensure their clients stand out from the Continue reading
84% of B2B journalists use Twitter
Engaging with journalists remains a key part of any tech PR campaign and, despite the potential of using social media PR campaigns to engage with Continue reading