Category: PR
How to make engaging (or even viral!) video
The marketing team has decided to take a foray into the world of video and has tasked you with making a viral – easy right? Continue reading
Starbucks: love your customers and they’ll do your PR for you
Word of mouth has always been the nirvana of PR campaigns. It’s something that I tried to explain to PR graduates at the PRCA’s careers Continue reading
Paywalls Sans Frontièrs: milking a moving cow
Struggling traditional media organisations are constantly looking for ways to reinvent themselves, and many of them are doing well: finding new platforms for readers to Continue reading
Does tech PR really work for start-ups?
As discussed in an earlier blog, supporting start-ups through tech PR is a big part of what our agency does. Over the years, EML Wildfire Continue reading