Category: PR
Capturing your client’s PR moments
This month we have been discussing how to make the most of attending an event on behalf of a client. Obviously there are costs involved Continue reading
PRCA Vs NLA: Copy that Meltwater
I’m not really sure where this week’s Supreme Court ruling on copyright leaves us. However, the language certainly aligns the very niche activity of media Continue reading
The importance of getting the right brief
It must have happened to everyone working in PR and marketing. You get a brief, exceed the targets and proudly present the results expecting the Continue reading
PRs Vs Cold Callers
As a PR for many years I have spent more hours than I care to remember on the phone to journalists. You pick up the Continue reading