Category: marketing
Why Tinder’s ‘Twitter meltdown’ was entirely justified and it’s the media that needs to get a grip
A recent article by journalist Nancy Jo Sales in Vanity Fair entitled “Tinder and the Dawn of the Dating Apocalypse” has clearly upset the guys Continue reading
Seven digital fundraising lessons from my London Marathon experience
I’m not sure how it seems to you, but to me the London Marathon on Sunday is looming like a giant planet that has been Continue reading
Can marketing attribution models save PR measurement?
The reason the old standard models of PR measurement no longer cut it can be summarised thusly: the internet. It’s pretty obvious to anyone familiar Continue reading
PR social strategies have got to change
Once upon a time, when social media was still this new-fangled thing that businesses didn’t totally understand (and your grandma called it “The Facebook” and Continue reading