Category: marketing
Why B2B buyers have no friends…
This blog post is an extract from Wildfire’s latest guide, “The science of B2B influence”. If marketing campaigns are to be believed, B2B buyers are Continue reading
How long is your funnel?
Over the years I have seen a LOT of funnels. Sales funnels, marketing funnels, long and short funnels, funnel-shaped funnels and funnels that look nothing Continue reading
How Instagram is shaking up influencer marketing
Last month, social media giant Instagram announced it would be trialling the removal of ‘likes’ on posts across several countries in a bid to remove Continue reading
Podcasts — all talk and no action
There are three common questions associated with podcasts. Do they engage with audiences like they supposedly do, do they provide an alternative platform that works Continue reading