Category: Blogging
Ten tips for writing for the web
Back in 1997, Jakob Nielsen ran some seminal research looking at how we read online. It found that most of us don’t read, we scan. This Continue reading
How to write the perfect blog post title
Why do people click to read a blog post? Usually because it interests, intrigues or challenges them with information that they think will add value. Continue reading
To blog or not to blog…
So, recently I spotted a Facebook update from a friend saying: “thinking about the pros and cons of blogging”. It initiated a variety of comments, Continue reading
Blogging 101 – Part 1: Show your blog “What-For” (and why!)
The lustre of other companies’ success in the social media sphere has put it firmly on the agenda for many brands. Blogging is often seen Continue reading