Skip to Main Content

News & Views

Author: Ben Smith

Search & Refine

Archive

View all
17th January 2024

Will 2024 really be the ‘year of AI’?

It’s January, which means we’re in the thick of prediction season. And despite what others may say, there really is only one show in town. 

Read more
Ben Smith Profile Image
Written by
Ben Smith
17th August 2023

Why messaging is the root of creativity

Maybe it’s because it’s been Cannes and award season in ‘PR and marketing land’ — but there has been some genuinely fantastic work recently. Three

Read more
Ben Smith Profile Image
Written by
Ben Smith
29th March 2023

Microsoft: a case study in strategy and messaging

When you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.

Read more
Ben Smith Profile Image
Written by
Ben Smith
7th December 2022

Why we all need to learn to love PR messaging

If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which

Read more
Ben Smith Profile Image
Written by
Ben Smith