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News & Views

Archive for: August 2012

28th August 2012

What is Branch and what could it mean for PR?

When two of the founders of Twitter launch a new product, it’s worth sitting up and taking note. So Branch – Ev Williams and Biz

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Danny Whatmough Profile Image
Written by
Danny Whatmough
23rd August 2012

Could PR really save the planet?

Earlier this week I came across a thought-provoking blog from James Murray, editor of Business Green, suggesting it’s time for green marketing to grow up. He argues

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Eleanor Dobson Profile Image
Written by
Eleanor Dobson
15th August 2012

Has HuffPost Live set the tone for the future of journalism?

This week Arianna Huffington launched her new platform, HuffPost Live, an online live video streaming channel that brings users real time analysis of the hot

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Joe McNamara Profile Image
Written by
Joe McNamara
8th August 2012

Using channels to keep people sticking around

Getting targets to come to your website is one thing, but if they are not ready to convert or buy, then how do you keep

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Danny Whatmough Profile Image
Written by
Danny Whatmough