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William Hill

Not traditionally known for its technology background, William Hill has a long heritage as the UK’s most trusted bookmaker. Its high street presence boasts more stores than McDonalds, but the progressive technology development behind its online business and innovation hub, WHLabs, was going largely unnoticed.  Our brief was to change all that, raise awareness of the ground breaking technology developments happening behind the scenes, and build William Hill’s employer brand as a technology company to attract the best talent in the industry.  

Our Approach

  • Build strong relationships with the influential tier one technology media to help them tell the William Hill technology innovation story
  • Create a strong brand narrative with a series of experiential media events to showcase the technology innovation happening behind the scenes
  • Establish dedicated social channels and content to engage with potential recruits directly
  • Implement dedicated product launches built around sporting experiences to showcase one-off tech use cases
  • Demonstrate commitment to the industry by nurturing tech start ups through a dedicated accelerator programme
  • Align the brand with recognisable tech brands and figures to help boost William Hill’s credibility in the sector such as hosting a hackathon at TechCrunch Disrupt and inviting Jason Bradbury to compere events

The Results

113

pieces of tier one national, technology and business coverage in 6 months focused on the technology story

16

journalists attended VIP media open day at WHLabs innovation centre

342

developers participated in TechCrunch Disrupt Hackathon

21

recruitment leads generated

10

media attended product-focused events at Wembley and World Darts Championships

12

thought leadership pieces placed with technology media in 6 months

14

media interviews to discuss William Hill’s technology strategy

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