Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Ian McKee on 12/08/2015
A recent article by journalist Nancy Jo Sales in Vanity Fair entitled “Tinder and the Dawn of the Dating Apocalypse” has clearly upset t …read more
By Ian McKee on 28/07/2015
I am an unabashed Apple fan. But I’ll never try very hard to defend Apple software. Hardware, obviously. At the operating system level, Ap …read more
By Richard Parker on 30/06/2015
Last week Wildfire was at the Future of Wireless International Conference, the Cambridge Wireless annual get together that looks at the big …read more