Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Kat Farminer on 13/05/2015
As someone with recent, first-hand experience of using the NHS, I have to say I was impressed. But it also left me reimagining the whole org …read more
By Debby Penton on 06/05/2015
“Traditional” has become a bit of a dirty word in PR terms. It implies the reliance on old school tactics in today’s complex media env …read more
By Sanjay Dove on 05/05/2015
I was once told that the difference between PR and marketing was thus: marketing is the art of saying good things about yourself; PR is the …read more