Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Alex Perryman on 10/12/2014
I’m going to confess something: I spend an unhealthy amount of time on Facebook. Beyond my professional duties of helping to administer or …read more
By Ian McKee on 09/12/2014
You get some very mixed results when it comes to journalists attempting to explain how to do PR. On the one hand, their experience naturally …read more