Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Ian McKee on 24/04/2015
I’m not sure how it seems to you, but to me the London Marathon on Sunday is looming like a giant planet that has been slowly encroaching …read more
By Benedict Sycamore on 23/04/2015
I’ve always wanted to visit Japan, you could say I’m obsessed. I’ve seen Lost in Translation enough times to recite all of Bill Murray …read more
By Hannah Wright on 22/04/2015
This week, Sharp announced the first smartphone screen capable of showing images in a stunning 4K quality – four times the resolution of s …read more