Easy, right? Well, yes, we think so. It’s the way Google wants you to approach SEO, and it also happens to be how we think you should approach PR.
But many people are lost. 68% of marketers now state that SEO is a core part of marketing strategy, yet 61% think they have little SEO knowledge in their own companies.
With this in mind, we’ve put together this straight-forward guide to help ensure your PR programme is perfectly placed to exert the maximum influence over your search engine visibility, as well as your other communications objectives of course!
By Ben Smith on 26/11/2014
And so to the slightly Alice in Wonderland world of wireless electronics. Smartphones may still seem like relatively new products for us con …read more
By Ian McKee on 19/11/2014
I made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people behind Econsu …read more