If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
Just fill in the form below to receive your copy.
By Ian McKee on 15/01/2015
I’m going to get some stick for this post, In the Wildfire office – and possibly elsewhere. But the fact is, I am a fully paid up me …read more