If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Ian McKee on 19/11/2014
I made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people behind Econsu …read more
By Joe McNamara on 18/11/2014
There’s a good deal of irony yet a certain romance about Facebook’s latest ‘secret’ project, which has recently been covered by the …read more