If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Alex Perryman on 10/12/2014
I’m going to confess something: I spend an unhealthy amount of time on Facebook. Beyond my professional duties of helping to administer or …read more
By Ian McKee on 09/12/2014
You get some very mixed results when it comes to journalists attempting to explain how to do PR. On the one hand, their experience naturally …read more