If you're anything like most of the comms professionals we know, you're expected to do a lot more with far fewer resources than ever before, yet do you really know, beyond gut feel, how well your PR activity is impacting real business outcomes?
PR Vital Signs is a brand new framework to help you evaluate the effectiveness of your organisation's PR function.
It takes a new approach to PR measurement by:
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By Ian McKee on 12/08/2015
A recent article by journalist Nancy Jo Sales in Vanity Fair entitled “Tinder and the Dawn of the Dating Apocalypse” has clearly upset t …read more
By Ian McKee on 28/07/2015
I am an unabashed Apple fan. But I’ll never try very hard to defend Apple software. Hardware, obviously. At the operating system level, Ap …read more
By Richard Parker on 30/06/2015
Last week Wildfire was at the Future of Wireless International Conference, the Cambridge Wireless annual get together that looks at the big …read more