Wildfire selected by marketing software company BlueVenn to promote game-changing data analytics products

15 November 2016, LONDON: Customer analytics and marketing automation software company, BlueVenn, has retained the services of leading technology PR agency Wildfire to communicate the proposition for its newest product, also named BlueVenn; a highly advanced marketing data analytics product. Wildfire is using a variety of creative tactics to build a narrative around this product with the aim of building awareness and prospect engagement.

BlueVenn has already established itself as a critical tool in the B2C marketer’s armoury, with leading retail, leisure, finance and hospitality brands such as AXA, The Belfry, Asos and The White Company using BlueVenn software to better target customers. Wildfire’s remit is to build a reputation that matches BlueVenn’s expertise, and help support business growth.

“Wildfire was recommended to us by a fellow marketer,” commented Anthony Botibol, Marketing Director at BlueVenn. “We were impressed by Wildfire’s creativity and energy. The team delivered a pitch that showed enthusiasm for, and knowledge of, our sector. From the initial pitch there were enough ideas and understanding of us that we felt we could just sign the contract and get going. And that’s exactly what has happened.”

Debby Penton, Managing Director at Wildfire, added: “BlueVenn has produced a tool that can segment data faster, more iteratively, and more powerfully than other companies, offering marketers a distinct competitive edge. The challenge is that other companies make similar claims, and so we’ve devised a programme that will really help BlueVenn stand out from the competition.”

Wildfire will deliver its first collateral for the BlueVenn campaign around this year’s Technology for Marketing (TFM) show in late September.