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News and views from the Wildfire team
Last week I went to Contagious Live where I heard the latest AI influencer wax lyrical about the new generation of jobs being created by
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When you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example.
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We’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing
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Today we introduce KT2, our new sister agency that’s dedicated to creating top-notch B2B content for technology businesses. Its remit is simple: to create compelling
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TikTok has taken the world of social media by storm since its inception in 2017. What was once an app for teenagers sharing dance videos
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Long-distance travel is inherently disorientating. Forcing your body to sleep when it wants to wake up, acclimatising to a new language, and not being able
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As we settle in to 2023, I wanted to share how proud I am of the team and how we well and truly lived our
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In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most
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2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category. The Grand Prix
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If I say ‘messaging’, I’d wager there is a strong possibility that it conjures up images of ever so slightly overlong meetings in windowless rooms…which
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As part of my role at Wildfire, I look after recruitment. One of the things I love most about that is doing first interviews with
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My friend has a theory. He believes that a joke on its 50th retelling can be just as funny as it was the first time
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