Skip to Main Content
It’s always best to start at the start so we thought we’d begin by testing the value of PR. Does it make a real difference to brands?
That’s why we asked 100 people to review a mock technology podcast that discussed the issue of audio quality in headphones. At the end, reviewers were asked to choose from a selection of headphones – one of which was endorsed by a third party audio expert within the podcast, and one that was promoted during an advert break. Choosing the former was taken as a ‘point’ for PR, the latter a point for advertising.
Check out our full experiment video to see the results…
To initiate the download of this awesome content, please just tell us a little about yourself.
We want to make sure we are delivering the right information to the right people. In return, we promise never to:
For more information about how we handle your data and protect your information, please visit our Privacy Policy