There has been a debate raging for years (and this has even intensified in recent weeks) about the role that SEO and PR can/should play together.

As chair of the PRCA’s Digital Group it’s something I’m acutely aware of and I’m therefore delighted that the PRCA is addressing this at its latest Gateway conference tomorrow in London.

I’ll be chairing the half day session and there’s a host of A-list speakers from Edelman, Unibet, Text 100, PH Creative and Inkling.

It promises to be a fascinating morning and there are still a few tickets left so I’d encourage you to grab them if you are able to make it and/or follow the hashtag #prcagateway