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15th March 2012

“Your employees are your best advocates” – Gap agrees

Clients, colleagues and prospects will have heard me utter this phrase – “your employees are your best advocates”. The concept is simple. In a digital

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Danny Whatmough Profile Image
Written by
Danny Whatmough
14th March 2012

Nike shows the retail world how to ‘Just do it’

Nike is carrying on the innovative work begun by Apple in attempting to revolutionise the way we shop. To be more exact, it is revolutionising

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Joe McNamara Profile Image
Written by
Joe McNamara
13th March 2012

Starbucks: love your customers and they’ll do your PR for you

Word of mouth has always been the nirvana of PR campaigns. It’s something that I tried to explain to PR graduates at the PRCA’s careers

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Danny Whatmough Profile Image
Written by
Danny Whatmough
12th March 2012

What does the CBOSS MWC debacle have to teach us about tech PR?

Our Managing Director definitely had a glint in his eye during the start of last week’s Monday-morning all-hands catch-up meeting: “You’ll never guess,’ Richard said,

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Alex Perryman Profile Image
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Alex Perryman